Negative Keywords

Negative phrase match. For negative phrase match keywords, your ad won’t show if the search contains the exact keyword terms in the same order. The search may include additional words, but the ad won’t show as long as all the keyword terms are included in the search in the same order.

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How to Find Negative Keywords in Adwords This is also known as a negative match. For example, when you add "free" as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

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In pay per click advertising (PPC), negative keywords prevent advertisements from displaying for particular keyword phrases. The process of adding in negative  …

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